August 30-31, 2014

SF Zine Fest | San Francisco, CA

August 9, 2014

Dr. Comics and Mr. Games | Oakland, CA

October 4-5, 2014

Alternative Press Expo | San Francisco, CA

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With Your Help, Demon Can Update 7 Days a Week!!
by Jason Shiga | November 18, 2014, 3:22 pm

Greetings everyone! Hope you’re enjoying this month’s Demon. Just wanted to take a sec and let you know about a milestone goal I just threw up on my patreon page. In the past, I’ve always felt reluctant about contributing to these types of campaigns myself. I come pretty close to being the idealized homo economicus and collective action type pleas like these never seemed to garner any traction in my Spock-like mind. I remember I once found my wife listening to a PBS pledge drive. She told me she felt bad about not donating so the least she could do was listen to an hour of mind numbing pledge breaks. All I could say was, “highly illogical” before turning off the radio. These days, however, I love donating to people’s Patreon and Kickstarter campaigns. It’s almost like a form of voting, except instead of politicians, I’m voting units of pop culture or art into existence. Unlike most of the things I spend money on, pop culture and art are a huge and important part of my life. I spend so much of my day immersed in one narrative structure or another, it just feels really good to support the fabric of my own reality when I can. Which I guess brings me to the topic of this post…

I’ve worked out the numbers pretty thoroughly at this point and if I can get my patreon campaign up to $1,700 I should be able to turn down future contract work, focus full time on Demon and begin updating 7 days a week.

This could potentially be a win for everyone. For me, it means doing what I love full time. And I can tell you being able to work full time on Demon would be a dream come true for me. For you, turning Demon into my full time job means updates 7 days a week. No longer do you have to curse the weekends, waiting with bated anticipation for Monday to arrive.

According to my stats, I’ve got about 1000 regular daily readers and I’m getting more every week. This is great, but the flip side of all these readers is higher bandwidth charges for me. I’ve never put ads on this comic and never will. Unfortunately, that means it actually costs me money to bring Demon to every one of my readers. Demon is free and always will be. But not for me.

Fortunately, catastrophic financial ruin can be flipped into a dream career and a thriving webcomic on a dime. Literally. If my regular readers were to donate just 50 cents, that should be more than enough to get us to our $1700 goal. That’s 2 quarters peoples! Maybe you paid $8 to see Big Hero 6 last weekend and you think Demon has brought you 1/16th as much entertainment. Maybe you’re already donating at the $5 level and you think the value of the booklets is considerably more, so you up your pledge to $5.50 or $6. I know a lot of my readers are students or teenagers and can’t afford $1, so maybe instead you’d like to support the comics you like by tweeting or telling your facebook friends about Demon. Maybe you’re just a self interested homo economicus like me and want to be able to read Demon 7 days a week. Then may I suggest you multiply the amount of joy reading Demon 7 days a week would bring you by the probability that your $1 would bring us to our goal. Then compare this value to the marginal gain your $1 would have brought you spent on a differing form of entertainment.

Even if you can’t do any of these, I really do appreciate you reading Demon and reading this far into the post. Maybe you’re like my wife and show your support by slogging through a mind numbing essay about why I want your money. Although it would serve me right, I’m hoping your husband doesn’t close your browser on me.


Why New Yorker Cartoons Make no Sense
by Jason Shiga | August 28, 2014, 6:34 pm

I know many of my readers enjoy watching 60 Minutes every Sunday evening. But for those of you who missed it last week, they did a light segment on the New Yorker cartoons and the process by which they are chosen. It was fun seeing cartoonists on TV. It was fun seeing them vying for a spot in the magazine. And it was fun seeing them get in. For a lot of cartoonists, the pages of the New Yorker represent the top of the top, the highest you can go in comics. To use a food analogy, they’d be like the Michelin stars of the comics world. Personally, it’s something I often fantasized about when I was starting out. The thought of me, an Oakland boy being represented in the magazine whose name is synonymous with culture and sophistication would be a dream come true. But after watching last weeks segment, I have to say, fuck them!

To recap the segment, The New Yorker chooses it’s cartoons in a really weird freakin’ way. Basically, they’re all submitted in person at the New Yorker office, so that the cartoonists can kowtow to this one dude. Who is this dude? Well that was what the segment was mostly about. He’s the cartoon editor for the New Yorker and suffice it to say, it all comes down to this one senile old man and his bizarre taste in comics. During the interview, he started recalling his favorite cartoon about a couple vacationing in Tuscany and being impressed with the quality of the wifi at the Hilton. Something we can all relate to!

The funniest part of the segment was when they showed one cartoon featuring a cat playing cat’s cradle with some yarn coming out of a mouse hole. The caption said, “Have you no shame?” A real knee slapper, right? Except nobody knew what the hell it meant. Not Morely Safer, not the editor, probably not the cartoonist either. As I learned, the a cartoonist will submit 700 comics over the course of a year and they’re lucky if 20 are chosen. Roz Chast said at one point, “The cartoons where I think I hit it out of the park never get picked.”

To me, this is pretty much the definition of a gatekeeper. I’m sure this editor is a nice dude. But here’s why this is a horrible process for choosing comics. First, you’re limiting yourself to people in the New York area. I know you want to see the person explain their cartoon to you in person, but not everyone reading the magazine will have that option. Furthermore, let’s just say it’s not the most representative sample of the New York population, so you’re limiting yourself even further. And thirdly, you have really bad taste in cartoons!

Now, I’ve talked before about the frictionless meritocracy of comics. It’s not perfect, but I do feel a good comic book will eventually find its audience. Unlike a lot of other industries, you don’t need connections or money or a degree. It doesn’t matter where you live or who you are. Really all you need is about $5 in raw materials and you’re good to go. By contrast, I’ve heard stories of actors, moving to LA and after months of unemployment trying out for a 10 second part in a sitcom as a Chinese waiter with a thick accent, only to have the part go to one of the 40 other people at the audition.

I don’t feel there’s any royal road to comics. If there was, you’d think Shia Labeouf would have a contract with Drawn and Quarterly by now. The fact is, Craig Thompson has a book called Blankets with his name on it because he drew every page of that book himself. I know webcomics have their problems too. But at least Tim Berners Lee isn’t individually telling us what comics we can and can’t print on the web.

CORRECTION: September 5, 2014
Some readers have taken me to task for incorrectly describing the cartoon editor of the New Yorker as a senile old man who only accepts submissions in person and also has horrible taste in comics. In fact he’s only 70 years old, and he accepts submissions via email and post as well.


Welcome to Demon
by Jason Shiga | February 13, 2014, 9:39 am



Welcome io9 Readers
by Jason Shiga | July 11, 2014, 10:45 am

For my long time readers who do not yet know, last Thursday, Demon was reviewed on the pop culture blog io9. In the week that followed, the comic has gotten more views than in the previous 6 months combined. This flood led to a surge in orders from the store section of my site; someone actually ordered a complete subscription of Demon in one lump sum. It’s been really touching receiving the incredible amount of kind words, tweets, encouragement, reviews and just general good vibes from the internet. For the first time since its launch, I even got some comments on one of my comics pages. I was just about to remove that feature from the site too! It’s hard to describe how much exposure this one review has garnered for Demon but they say a picture is worth 1000 words, so here you go:
site stats

Lauren Davis, the reviewer at io9 actually sent me a courtesy email the day before warning me that my might server might melt, although I wasn’t exactly sure what to do with that information other than cross my fingers and hope the php I cobbled together would hold (it didn’t).

Even more than stats or readers even, I started this project and really started making comics so I could get books into people’s hands. So most exciting for me was the fact that my patronage level has almost doubled. I now have 70 patrons subscribing to over $420/mo worth of comics. Multiplied over the 3 year run of Demon, this comes to $15,000!!! I know talking about money is crass. I only mention this in case any io9 editors out there are wondering how much payola to ask for. Anything under $10,000 and you’re being cheated I say!

It’s funny how fortunes can turn on a dime in the webcomics world; one review in the right place is all it takes to completely turn things around. Just a month ago, I was lamenting my fate, regretting the decision to forgo a publishing deal and toss 3 years of work into the public commons. But now I’m feeling a bit more hopeful. And I have some even more exciting news to share with you… but it’s all still in the works right now so I will hold off on that for another post.

Until then, thanks to my longtime readers for sticking with me. And to my new readers, I say welcome!


Webcomics, a Young Person’s Game?
by Jason Shiga | June 5, 2014, 10:39 am

When I was younger, I remember meeting an older guy at a comics convention. He had a strip that looked like a poorly done and blatant ripoff of Peanuts. He was complaining that he’d been doing it every day for 15 years and no one wanted to pick it up. He felt he deserved a career due to all the hard work he put into this strip. I wanted to tell him that there’s no such thing as seniority in comics. People buy your comics because they like it and connect with it. The fact that you’ve been doing it for 15 years is a complete non sequitur. Instead of telling him these things, I just shook my head and walked away feeling sorry for the old man. But I was secretly heartened by that fact that the wisdom of the market had not rewarded this guy for his amateurish and poorly done comics. The art form, I felt, was about as pure a meritocracy as could be had.

15 years later, I am that sad old man. Although it would be nice, my 15 year body of work, my Ignatz and Eisner awards, and ultimately my name mean nothing to a new reader. If I’d gotten a degree from CCS, that piece of paper wouldn’t mean anything either. All that really matters, I feel, is what’s on the page. If it’s gripping and captivating, looks somewhat appealing then people will want to read it. Unlike other industries, I can’t just put in 30 years and ride it out. I have to prove myself on the page every single freakin’ day for the thin trickle of readers that come to my site (thank you by the way!)

I’ve been wondering lately if we have a youth problem in webcomics. I’m almost 40 and man, I’m really feeling my age! Having a baby is like living with a colony of parasites slowly sucking the time and energy from my life. Plus mastering tumblr and pintarest and understanding these kids today with their tweets and uplikes, feels like navigating some martian landscape. Even in terms of interests, I feel webcomics caters to the stuff young people are into like video games, dating and breakups, friendship and ninjas. But it ignores the stuff that occupy the lives of older people like the unending dreary monotony of parenthood, suicide fantasies, existential dread and slowly watching all your friends and family wither away and die.

The frictionless meritocracy that is comics make up an amazing employment model for the few at the top, but a hellish landscape for the majority just scraping by. Cruelest for those getting just a little taste of success, an Ignatz nomination here, a part in an anthology there. Unlike some Texas high school football player who have their dreams crushed at age 18, cartoonists are floated along by other cartoonists, coworkers and friends who aren’t Calista Brill. Then one day they wake up in their late 30’s broke, with no family or marketable skills while their graduating class are just entering their peak earning years. They’ve walked too far down the plank to turn back. There’s an angry mob of cutlass wielding pirates 3 feet back and man eating sharks on either side, so they continue walking towards their eventual doom in the black waters of the open ocean. Literally (in my opinion).

Of course I’m exaggerating for comic effect. Cartoonists have a broad but very deep skill set: concise writing, drawing fast, staging visual concepts in a clear manner. There’s actually lot’s of great employment opportunities for older cartoonists… like teaching comics. Kidding aside, I have noticed a lot of cartoonists going into animation these days, like John Pham, Derek Kirk Kim, Hellen Jo and other cartoonists who learned how to draw.

As for myself, I’m pretty much in this for life. Despite all the frustration and misery comics has caused, it’s also the source of everything joyous and good in my life. I met my wife through comics. Comics has brought me to the top of the Eiffel tower (metaphorically speaking: it was actually hella expensive to get on the elevator). My partner, my son and my closest friendships are all in my life because of comics. Although, if I want to peek even further into my own future, I should probably check in on that sad old man.


Webcomics Review: The Stiff
by Jason Shiga | July 18, 2014, 1:18 pm

Instead of going on a rant about how we’re all doomed, I thought I’d take a break from reality and talk about one of my favorite comics being serialized right now. The Stiff by Jason Thompson ( tells the story of a highschool student named Alistair Toth. Not religious but super into purity, but then also really into watching disgusting horror movies. The kids today would describe him as straightedge, but I guess we all knew some version of this kid back in highschool. His world is thrown into a tizzy when he’s introduced to a beautiful transfer student Alice Hoffman and suddenly he’s fantasizing about saving her from a hoard of zombies.

The events that follow do a great job of slowly and hypnotically drawing you into the characters and the world. The Stiff is so differently paced from almost every comic out there, it almost feels like reading a novel in comic form. Thompson’s almost 175 pages into it and I feel like he’s still just setting up all the chess pieces. I literally have no idea where it’s going. It could turn into a zombie attacking a highschool story or a superhero story or a romance story. It’s still not even clear what the titular stiff refers to. A reference to Alastair’s stiff personality? His grandfather SPECULATION SPOILER returning from the dead in zombie form? Or the his upcoming ALTERNATE SPECULATION SPOILER erection?

My favorite aspect of the comic is its main character, Alastair. All the characterizations in the story are really strong, but Alistair is such a wonderfully delicious creation, he remains one of my favorite comics characters, right up there with Lisa Leavanworth and Charlie Brown. Intelligent and pompous but also so completely vulnerable in a way that so many adolescents can be. He has some realistically weird sexual hangups too, reminding me of the Zam character in Habibi who castrates himself to prove to himself that he’s not a rapist. I thought that was a little extreme (for me anyway. No judgements against my castrated friends). But I like that The Stiff seems to take a more realistic approach. I feel that most pop culture today is basically created by nerds. So nerds get lionized and nerd mentalities are normalized. But The Stiff really captures that weird dark side of being a nerd.

In retrospect, highschool seems like the single craziest mass psychology experiment in history. We all basically go in asexual and come out the other side adults more or less. But everyone develops at completely differing rates! I feel that for some late bloomers, there’s this sort of purity mentality that sets in. People take it as a point of pride that they’ve never said a swear word or drunk a sip of alcohol to the point where it becomes a major part of their identity; they get super invested in it. They’re constantly walking around in a white tuxedo like they’re frickin Tom Wolfe. They’ve gone so far, it would completely destroy who they are as a human to get a single mustard stain on it. Alec Longstreth told me there were even straightedgers at his school who would pick fights with kids who did drugs (although I think it would be easy to win such a fight if I had some cocaine dust I could blow in their face and then run away). Personally, I can still remember ordering my first drink and being completely disappointed by how not a big deal it was. All those beer commercials and celebrity rehab shows and AA meetings for this pina colada!?

Getting back to The Stiff, the art is lush and sumptuous, going against the grain of almost every webcomic out there. Every single blade of grass, every book on every shelf and every brick in every building is rendered with an almost obsessive attention to detail. It reminded me that there’s more than one way to combine manga and American comics; it doesn’t always have to look like Scott Pilgrim, kiddies! Thompson synthesizes into The Stiff some of the lesser used vocabulary from the manga tradition, like laying simplified but expressive character designs over incredibly detailed backgrounds, transitioning from close ups to other close ups, and most satisfying for me, a really long and ambitious novelistic approach to the narrative.


Webcomics Review – Haunter by Sam Alden
by Jason Shiga | February 25, 2014, 10:26 am



Upcoming Depravity in Demon
by Jason Shiga | July 23, 2014, 6:48 am

For those of you following Demon, I hit an important milestone today. If you’ve made it this far, congratulations! I designed Demon to unfold at an incredibly slow pace. I can’t even imagine how frustrating it would be to read 125 pages of comics over half a year and still not even know what the story’s about. I realize that’s a lot to ask of reader. Well I’m about to ask a whole lot more. Today I launch chapter 5.

The good news, by the end of the chapter, you’ll pretty much know what Demon is about. The bad news, you might not make it through. If you are still here after chapter 5, god save your soul. You will see things in the chapter you will not be able to unsee. Read things that cannot be unread. The world will never look the same to you again.

I’ll get back to chapter 5 in a moment, but first a little back story about the Demon project itself… I had originally penciled out the first 5 chapters and submitted it with an outline for the remaining 16 as a graphic novel pitch to the publisher of my two previous books. But before it could even get to them, my agent intercepted it, got me on a three way call with my editor and begged me to reconsider submitting it to my publisher. Their main issue, the events of chapter 5.

And they were right. Without spoiling anything, I can say chapter 5 contains some of the most filthy and depraved acts ever depicted in a comic. Career destroying acts of unspeakable and obscene perversion and which should go without saying but I’ll say it anyways, is NSFW, unless you want to get fired or possibly arrested. Acts that render the book unpublishable for all intents and purposes. And even if I could convince some poor sap to publish it, good luck getting Demon into a library, a Barnes and Noble or even across the Canadian border without involving the CBLDF.

But here’s the thing. I started out self publishing and there’s no reason I can’t return. Except there is. Even my printer, told me that because of the “demographic and age” of some of their employees, there were certain things they would refuse to print. My own freakin’ printer! For those not in the publishing world, imagine if Joe Montana was tackled at the 10 yeard line by every single one of his own teammates. Well fuck my teammates! I’m taking this ball to the end zone if I have to crawl out from under a 50 man dogpile of wide receivers (note: I do not know anything about football).

For those of you who don’t know me personally, I can tell you I’m probably the most stubborn human you’ll ever meet. I guess it would be easy enough to change some things about Demon. But why do that when instead all I have to do is leave my publisher and my editor, burning all my bridges in the process and sending my agent into spasms of pain and anguish by tossing up 5 years of work into the public commons in the hope that some percentage of the readers would be intrigued enough to buy a subscription to the booklets. Booklets which I made myself, by buying a 500lb risograph duplicator, driving it down from Sacramento in my wife’s Rav4, getting completely covered in ink and odd bruises every month, and then collating and stapling every single one of them by hand!

I like to joke, but I’m honestly loving every minute of my return to the self publishing world. The ability to dream up whatever crazy situation and narrative turn that I’m led to, actually seeing it up online and in booklets the next day, making said booklets and getting all this wonderful feedback from my online readers has been an amazing, humbling and rejuvenating experience in my career. In short, thanks for sticking with Demon and I hope you enjoy chapter 5 in all its self indulgent, filthy and depraved glory.


TV Review: Fresh Off the Boat
by Jason Shiga | December 1, 2015, 3:00 pm

I remember I once met a 50 year old woman on the bus who was very proud of her red fedora and how taboo it was to be wearing something so vibrant on her head. She was so proud that she joined a red hat club where she and her old lady friends commiserated over how naughty they were being. What was she talking about!? Why did this mean so much to her? Did she just step out of a cave? I’m sorry but I just couldn’t get worked up over her issue, especially since I’d just watched “Girl With a Dragon Tattoo” about a woman with bleached eyebrows and about 5 pounds of metal and rocks and feathers sticking out of her face. Welp, here I am. Now, I’m the old lady trying to explain to you why “Fresh Off the Boat” is the most awesome, edgy, revolutionary thing ever broadcast on TV.

Yeah, I know you just saw a thousand breasts on Game of Thrones. I know the kids today don’t even watch sitcoms any more. And in its bones, “Fresh Off the Boat” is just another generic ABC family sitcom, the kind they’ve been cranking out for decades. But people, it’s been 20 years since “All American Girl” premiered. That’s two decades. There are UCLA graduates who until this year have no living memory of seeing an Asian face on their TV set. I can still remember watching every single episode of “All American Girl” in college, even though I hated it. You might think Asians are a minority so of course most shows will be about white people. But, I don’t know man, Asians aren’t that minority. There have literally been 500 sitcoms over the course of history of television. “Fresh off the Boat” (ABC, Tuesdays 7:00pm) is number 2, thus bringing the percentage from 0.2% to 0.4%. There’s literally more shows about teenage vampires and teenage vampires are an even smaller minority than Asian Americans in my opinion.

Set in 1995 and modeled after Everybody Hates Chris, “Fresh Off the Boat” tells the story of a Taiwanese family who have just moved from DC to Orlando and are adjusting to culture shock and trying to fit into a mostly white suburb. Randall Park (the dude who played a dog daycare owner in that Chase commercial and Kim Jung Un) plays the Dad. Hudson Yang plays the son who grows up to become the famous chef Eddie Hwang and author of the memoir “Fresh Off the Boat” upon which the sitcom is based but then later disowns the sitcom. But the real breakout in my opinion is Constance Wu as the Mom, Jessica.

A lot of the best episodes are about Jessica trying to work her way into a white suburban housewife clique but never quite feeling like she belongs. The Dad owns a restaurant called “Cattleman’s Steakhouse” and a lot of his storylines revolve around him coming up with some goofy way to promote the restaurant. These episodes aren’t supposed to be as poignant but I relate to them even more since my Dad worked at a Hickory Pit BBQ when I was a kid in the 90’s and I remember always being excited when he’d come home with a giant garbage bag of ribs or a peanut butter pie.

As much of a kick as I get out of that Cattleman’s set, I’d say my favorite episodes are the ones where they deal with the subject of race in a fresh way. For example the best aspect of the pilot was Eddie’s relationship with the one other minority at school, a black kid named Walter. At first they eat lunch together but then Eddie abandons him the second he gains acceptance from the other white kids at school. It’s so cold blooded, almost like something you’d see an HBO character do. At the end of he episode, Walter calls Eddie a “chink” and they get into a fistfight. It was sad but also realistic. It was still 1995 so I guess they couldn’t have seen Rush Hour or Martial Law or that Jet Li Rza movie. If they had, they’d have known that Blacks and Asians should combine their powers to defeat whitey.

Another recent episode dealt with Louis, the Dad, living in the shadow of Long Duk Dong. After going on TV to promote the Steakhouse, joking around with the newscasters and doing some funny duck voices Louis comes home and Jessica mentions Long Duk Dong. The mere mention of his name, like Voldemort, brings up so many feelings of insecurity, judgement, and fear for Louis he has to cover his ears in denial before Jessica can even spit out the second syllable. Louis spends the remainder of the episode in a berserker rage intent on proving to the world that he’s a man. For those who haven’t seen “16 Candles” or are unfamiliar with Long Duk Dong, I feel this one character more than anyone has haunted the Asian male psyche, causing us to overcompensate in the other direction, leading to the existence of people like David Choe and coincidentally the real life Eddie Hwang. It’s hard to describe the joy I felt seeing this very specific issue dealt with on an ABC family sitcom.

Speaking of Eddie Hwang, he’s very publicly criticized the show for being too gentle. In real life his Dad punched his Mom in the neck and Eddie had to hide in the closet and call the cops. But I’m not exactly sure that tone would be a good fit for the show. Unlike Eddie, I don’t really want to see Randal Park slapping Constance Wu around the house. Maybe gritty isn’t always better.

Another complaint I’ve heard is that the parent’s accents are phony. I can see why folks would feel that way but I’m not even sure that it’s as phony as they think. In my experience, everyone who’s self taught in English learns to speak in their own jacked up way. My Dad’s accent was not the same as Ken Watanabe’s accent which was different from Ichiro’s accent. This is all to say there is no one single Taiwanese accept in my opinion.

Yet another complaint I heard is that Randall Park is Korean but he’s playing a Taiwanese immigrant. I’m always kinda weary of these types of criticisms too. This isn’t the 1940’s. I don’t hear white people throwing a fit when Sean Connery plays some Russian submarine commander. I think what makes these types of criticisms stick is that a lot of Asians hate other types of Asians. Malaysians hate Singaporeans, Chinese hate Taiwanese, Vietnamese hate communist Vietnamese. Also everybody hates the Japanese. But whatever. It’s 2015! Why squabble over these old tribal conflicts. If you notice all these complaints about the show are coming from other Asians. But I feel Asians should unite together instead of fighting among ourselves like Eddie and Walter, criticizing the show for not being perfect and getting it taken off the air, because seriously it might be 20 more years before we get another chance, folks, and I don’t know about you but I’d like my son Kazuo to see an Asian face on TV sometime before he graduates college. And even if we do get our act together, the truth of it is every Asian in the country could watch the show it could still get cancelled. So I hope white people like the show too.


Thoughts on Fanfic in Comics
by Jason Shiga | June 17, 2014, 12:51 pm

I cannot deny it any longer. Like every mammal on earth, I am excited about the new Star Wars movie. But really what am I excited about? George Lucas has just packed up his personal artistic vision that he’s devoted his entire life to and handed it to the Disney corporation. Do I hate Jar Jar Binks that much? I guess I do, because I was doing a little jig along with the entire internet when I found out that Michael Eisner finally had his bloody talons wrapped around the saga. It’s ridiculous and it doesn’t make any sense but in the end what I’m excited about is seeing really expensive Star Wars fanfic.

I’ve been on the other side of this myself, recently. A few months ago, I got the opportunity to work on an X-men comic for Marvel. It was an amazing experience and really really fun. The senior editor sent me 2 sheets of Bristol with the Marvel logo branded in blue lines in the corner, a script by Brian Michael Bendis and next thing I know, I was looking down at a drawing of Wolverine that I made. I was behind the curtain so to speak. What’s behind the curtain? Nothing!!! Even while I was drawing it, I couldn’t really help but think that in a sense it was really just Wolverine fanfic. I’ve had friends who have drawn Hulk fanfic or Rogue pinups for fun. And honestly, when the ink touches the page, it doesn’t really feel all that different. You could even go a step further and say almost everything Marvel and DC make now is fanfic.

Of course, once your head gets in this mode, you start seeing fanfic around every corner like tootsie rolls. Game of Thrones is Lord of the Rings fanfic. Firefly is Star Wars fanfic. Family Guy is Simpsons fanfic. Sherlock, James Bond, and everything Alan Moore has ever made is fanfic.

It’s stupid to dismiss great art by calling it fanfic. And I think the first 2 seasons of Battlestar Gallactica rise to the level of art while at the same time being undeniably fanfic. To come up with a less pejorative term, I think almost every artist works within some sort of framework. Speaking from my own experience, artists just starting out especially like working in narrower frameworks: parodies, fanfic, mashups. I think it’s an important step in the development of an artist. Dr. Who characters re-imagined as zombies but drawn in the style of Calvin and Hobbes or whatever horseshit these kids on the internet like these days.

A slightly wider framework might be genre: Superhero stories, detective or sci-fi stories. I think the common view of genre is as a crass marketing tool. But it’s super useful to creators too. I LOVE the idea of genre and hope my career lasts long enough that I can do a story in every genre and sub-genre ever created. Where do these genres even come from? Who knows? It’s like asking who invented Indian food.

I envision the entire medium of comics as frameworks within frameworks that keep going up and up until you get the idea of narrative itself. Over the course of a cartoonist’s life, we try and claw our way out of one framework only to find ourselves contained within another one. It’s the answer to the most commonly asked question of cartoonists: where do you get your ideas? The answer is that we don’t. We usually just come up with variations on a theme within a framework. I don’t know that anyone ever escapes the infinitely nested frameworks but to me some of the most exciting work in comics today comes from the combination of two or more existing frameworks (ie. Scott Pilgrim mixing alternative relationship comics with fighting manga).

Of course, some cartoonists do escape the framework model so to speak by not even playing the game. When I was an Ignatz judge a good 20% of the books I read, abandoned the idea of traditional narrative altogether and just presented me with pages upon pages of melty faces, open wounds and various other stream of consciousness style scribbles. But who wants to read that nonsense!? Even if I did like your book, I wouldn’t know how to nominate it because it didn’t have a legible title. Why would you subject me to reading this!? Bastards!

Anywho, getting back to my point, these frameworks at their best, they can provide readers with the comforting and time tested conventions that make for a satisfying story as well as the expectations that in the hands of a master can be used to completely blow a readers mind when defied. Fanfic, genre, and other frameworks within comics are not just a great tool for creators. They’re the tool.


This Month Only, $9.99 For a Full Subscription to Demon!!!
by Jason Shiga | January 1, 2015, 10:46 am

Happy New Years everyone! Hope you all had a wonderful year! 2014 has been a wild ride for me. It was exactly one year ago today that I decided to publish Demon on my own. It took about a month to build up my buffer and construct my website before launching on February 1 of 2014.

For those that have been here through the highs and lows, thank you so much for sticking it out with me. It’s been wonderfully disorienting, getting back to the self publishing world after spending years away. Coming of age in the 90’s, the field is almost unrecognizable in its current form and half the fun of getting back in has been trying to familiarize myself with this new terrain. I’ve spent the past year reading too many webcomics to name and I still don’t have a good sense of the size and shape of it all.

Creating Demon has been an absolute thrill. Every aspect of it has been so completely inspiring and rejuvenating from the drawing to the printing to all the amazing feedback I’ve been getting from my readers. Even the business side of things like tweaking all the patreon levels has been pretty fun.

Speaking of which, for me the most exciting news of the new year is that I’m introducing a new pledge level on my patreon campaign: $9.99/mo for a complete subscription!!! That means I’ll send you all 11 back issues the first month and then a new issue every 38 days. This was actually a pricing model I was considering when I first started but figured I’d get too many cancellations. Instead I went with this weird system whereby patrons sign up at $50 for the first month and then drop back down to $5 after they get their back issues. This turned out to be all for naught as my cancellation rate as of today is exactly 0%.

You’re probably wondering what’s to stop someone from ordering the complete subscription and then cancelling after the first month and selling all their back issues on ebay for $5 each. I suppose I should be worried, especially since that sounds like something I would do. But if this past year has done anything, it’s restored my faith in humanity’s inherent laziness.

Hope you all had Happy New Year everyone and can’t wait to get out more Demon to you in 2015!


The Big News
by Jason Shiga | August 18, 2015, 12:48 pm

Welp, after teasing it 4 months ago, I can finally reveal the big news… First Second, the publisher who brought you “American Born Chinese”, “Anya’s Ghost” and “Zita the Spacegirl” has decided to completely immolate any reputation it’s built up over the years and publish Demon!!!

For those not familiar with Demon’s fraught publishing history, this is amazing news. When I started Demon several years ago, I knew it would be a hard sell. But I had no idea how hard. At my lowest point, I was sitting on 720 penciled pages of insane depraved filth that no publisher wanted to touch with a 10 foot pole. Having just spent the previous three years on the project, I decided to double down, throw a few more years into the project and start tossing the book up on the web for free. I hadn’t self published since the beginning of my career and getting back into it was tougher than I’d remembered. Keeping up with a daily webcomics schedule, mailings, and the convention circuit almost broke my will and spirit as a human. I’d always been somewhat skeptical of webcomics to boot, but the last couple years have been the most rewarding years of my career. Thanks to YOU, Demon went from an unknown webcomic with a daily readership in the double digits to one of the most successful comics in my career. Your tweets and facebook recommendations and patreon pledges turned the project around to the point where not just one but multiple publishers were interested in it again. Reading the comments, fan art, jokes and criticism have been a daily highlight for me too. And now, it’s come full circle. Demon will be a published book after all.

For those curious about the details of the collection, Fist Second is planning to publish it in 4 volumes. The first one comes out in the fall of 2016 with a new volume every 4 months over the next year. I’ve been talking with the designer and I’m genuinely excited about the production. We’re breaking with the standard graphic novel format and going for these really nice wide, softcover, volumes with 2 color printing on this wonderfully rough paper stock. Think of those old 1960’s paperbacks you’d find in used bookstores.

Publishing is an old business, but First Second is one of the few publishers who are smart and courageous about the web and social media. They’ve been extremely sympathetic to my argument that this site not only doesn’t compete with book sales but can add to and supplement them. And in an almost unprecedented move, they’re allowing me to continue running the series in its entirety to the very end, with no paywalls, ads, missing last chapters, or other bullshit. Of course it’s easy for me to crow about how hard I fought for this but I’m not the one risking millions of dollars on this new business model. It’s an incredibly risky gamble to offer the entire content of a future release for free online, but I’m hoping it pays off for them, for me and for you!

Perhaps even more incredibly, First Second is letting me finish up the run of booklets I’ve been printing for my patronis. I’ve never heard of this happening anywhere in any business either. I’ve only got 20 or so left, to be honest, so once they’re sold, that’s it. If you want to be one of the lucky few who own a complete run of hand crafted riso printed Demon booklets, you can get them on patreon for a few more days anyway. Speaking of things that aren’t long for this world, the majority of the Demon archives will be taken down a couple months after the story wraps up on my site. I’m working on a way to try and preserve the comments, since I know some of you have put a lot of time and thought into them. Stay tuned for more info on that.

Thanks once again to everyone who gave me their support, my friends, my agent who I’m sure I drove to the edge of insanity several times over the course of this project, my family but most of all YOUUUUUUUU my readers. I’ve said it before but this project would not be possible without you.


Thank You!!!!!
by Jason Shiga | April 23, 2016, 8:45 pm

That’s all folks! Hard to believe it was just over 2 years ago that we started our journey together. But here we are at the end. I guess I knew going in that 720 pages would be a push but I really had no idea. Too many times, I wanted to call it quits and run away screaming. I probably would have too if it weren’t for the continual encouragement from my friends, family and most of all YOOOUUUU. I’ve said it before and I’ll say it again, I couldn’t have done it without you guys. Right now I feel Demon’s got the most supportive, smartest audience on the entire internet. You taught me to never underestimate my readers’ intelligence and gave me the courage to reach for some of the nervyest ideas of my career.

Everyone told me it was insane to spend half a decade of my life on this project only to give it away online for free when I could just go with a traditional publisher. The analogy I always hear is that I wouldn’t go volunteer to work at Wallmart for five years for free. But I guess I don’t see it that way. The webcomics and blogs I’ve read have given me so much I feel it’s the least I could do to give a little something back. Thanks to YOU, my readers building a fan base for me, tweeting, promoting the comic and even generously giving direct financial support, it’s worked out for me beyond my expectations. But even more importantly, I’m hoping Demon will be seen as a worthy addition to the great heap of pop culture, to be enjoyed for generations and maybe even inspire someone else to make their own comic one day.

More on that in a sec. But first some business. If you’re wondering what will happen to this website, I’m planning to leave the entirety of Demon up for a couple more months. When the collected volumes start to come out from First Second, I’m removing everything but the first chapter. So if you want to read the webcomic one last time, do it before July. After that it’s gone, but only in webcomic form. If you want a permanent way to relive some highlights of Demon such as Jimmy being born or Sweetpea kidnapping a boy band and forcing them to perform at gunpoint, I have exciting news for you. You can now preorder Demon on amazon (!!! I’ve been working on this book for a year and it’s a gorgeous 2-color printing. We set out to try and replicate the aesthetic of old 2 tone manga from the 30’s and it’s succeeded beyond my wildest dreams. As for, I’m planning to keep the blog section of this site going. Even though there won’t be new pages of Demon, feel free to come back here for news about future projects, behind the scenes trivia about the making of Demon, cartooning advice and when I might be coming to a city near you!

Looking back on all of it now, I can say that Demon has been the most rewarding experience of my career. When I started, I knew almost nothing about webcomics or crowdfunding. As my wife can attest, my business sense was below nonexistent. It still is. But nowadays I feel like I’ve discovered the secret elixir to the universe. I want to shout the recipe from the rooftops and tell every creator I know that for about $5 in raw materials, some very rudimentary drawing skills and a solid idea or two, they can start to earn a living from their work too. To that end, I’m planning to write up a 2 or 3 part blog post on everything I learned about making webcomics so stick around.

Right now, I just want to thank everyone here once more. Demon has been the journey of a lifetime and I couldn’t have done it without you!


Switzerland Fumetto Comics Festival Report
by Jason Shiga | April 15, 2014, 4:19 am



SPX 2014 Report
by Jason Shiga | September 23, 2014, 4:21 pm

For many cartoonists I know, SPX is the biggest convention of the year. Bigger than MocCA, Comic-Con, APE, TCAF, etc. I’d always been a little skeptical but now I believe. I’d been skeptical because it’s in the middle of freakin’ nowhere. When I think of vibrant comics communities, the suburbs of Bethesda aren’t really the first place that leaps to mind. However, from the moment the doors opened until they closed it was a non stop horde of masses, asking me questions, flipping through Demon, buying books and offering to trade. At the end of it all, I can honestly say, that this year’s SPX was one of the greatest convention experiences I’ve had.

I should disclose here and now that I’m an Oakland boy to the bone, so part of me is always going to root for APE over SPX just because it’s my home town convention. In fact I didn’t even want to apply for a table this year. The process seemed jacked up and set up against me from the get go. Namely, half the spots are reserved for legacy cartoonists who have tabled previous years while the other half are chosen by lottery. That means if Don Rosa wanted to table at SPX, it would all come down to the luck of the draw. That’s madness!!! I can see why someone would do it this way, you want to grandfather in your base and divvy up the remainder in the an unbiased way. But man, I don’t know. I think quality should count for something even if it’s just 10% of the tables. As luck would have it though, some friends of mine had accidentally bought too much table space and offered to sublet it to me. I’m just glad my friends didn’t hold their own lottery.

It had been 12 years since I had last tabled at SPX and it’s roughly doubled in size since then. In those years, the organizers have streamlined the show down to a well oiled machine, trimming out all the tables that aren’t comics, distributing signage in the shape of balloons, creating special badges and stickers for Ignatz winners, keeping the ATMs well stocked and most impressively providing a row of chocolate fondue fountains at the afterparty.

The Ignatz awards were a blast as well. I haven’t won a comics award since Fleep in 2004 so it was nice to feel somewhat relevant, which can be difficult to feel when the majority of the convention tablers and attendees are a good generation younger than me. Although I’ve heard some people criticize the Ignatz award for being East Coast biased I guess that didn’t apply to Demon. I do have to admit, the optics of it looked funny especially when the two hosts of the Ignatzes were James Sturm and a former CCS student, the presenter of the award category was also a CCS teacher who was giving the award to a CCS student who proceeded to thank her teachers at CCS. As an Oaklander attending the awards, it’s hard not to feel like an outsider to the culture. And while I guess that criticism of a bias in the Ignatzes has some merit in general, my rebuttal to that would be to look at the individual winners. Can you honestly say Chuck Forsman or Joseph Lambert or Sophie Goldstein don’t deserve to have an Ignatz award?

All in all, I’d say SPX was a great comics convention that has stayed true to its indy roots. As someone who got my start in indy comics it’s been pretty fun to see how my peers have developed over the years and what surprises the new generation has in store. Hopefully it won’t be another 12 years before I return.


Some Thoughts on Patronage, Part 2
by Jason Shiga | June 26, 2014, 12:07 pm

I can’t say sports and rooting for a team is something I ever really understood. But today in the spirit of World Cup fever, I feel a need to paint an American flag on my face and defend our country. It’s been a couple months since I returned from Europe and I can say the cultural enrichment and mind opening lessons about how a society can be constructed have all but faded away. A land where people seem interested in supporting comics through public funding seem like a distant memory.

I talked a little about this magical land a few posts ago. Just thinking about the amount of generosity and hospitality I received really and truly humbled me and restored my faith in humanity. Seeing how Europe treats their artists gave me hope in the future and how the world could be set up. Most touching of all was seeing how they treat artists who aren’t even European. Europe literally funds more American cartoonists America does. I’ve been invited to 4 European festivals at this point despite never having paid a dime into their tax base. It’s no surprise really when you hear so many stories of American artists from great Jazz musicians to Robert Crumb getting a little taste of the continent and saying “Fuck America! I’m out of here.”

One of the most bizarre incidents in my travels was talking with a cartoonist who used to work for an ad agency in France. He told me he didn’t want to squander his artistic skill to sell crass consumer goods to children, so he quit. “And then what?” I asked. And then nothing! In fact, roughly 100% of the cartoonists I met were unemployed. The one guy I met who was employed worked at an unemployment agency. It’s an amazing system they’ve got and I can’t express how much I’m constantly amazed and dumbfounded by its scope, whether it’s watching the minister of French culture drop by my table or reading Lewis Trondheim lamenting in an editorial in Le Monde about what a pity it is that cartoonists aren’t paid to attend Angouleme. Meanwhile back in the US, there’s a raging debate about whether it’s a bad trend for consumers to voluntarily give money to beginning cartoonists to print their books.

As Scott McCloud pointed out in Understanding comics, the mechanics of comics is pretty similar when comparing Kirby and Tintin. The biggest difference between American and European comics as I see it is attitude. As a French couple condescendingly explained it to me, “French see comics as art but in America it is pop culture.” To which I rebut, “That is some bullshit!” It’s self serving and harmful to think art can completely bypass the popular phase and is in my opinion perpetuated by artists themselves for cover. For every Emily Dickinson I feel there’s a hundred Mark Twains or Beatleses in the world. Also to put it plainly, I think American comics are pretty good. Maybe it’s my own cultural bias but in a comics Battle Royale I see Charles Schultz, Kirby, Chris Ware, Herge and Tezuka as the last 5 on the island.

To compare career arcs, I see the average European cartoonist growing up on Tintin or Asterix. They try to draw their own and eventually get good at it. They go to the Sorbonne, learn fine arts. After graduating, they learn how to write grants. Then one day they look down and they’ve got 5 graphic novels about Bosnian refugee camps. But… Who wants to read that!? Even they don’t want to read that. Over drinks the European cartoonists I met wanted to talk about really pulpy stuff like Django Unchained and Pacific Rim. I couldn’t help but wonder if they had their way, that’s the kind of comics they’d want to make too.

By contrast, I see the average American cartoonist growing up reading superhero comics (or these days manga). They go to Cal Arts where they learn how to draw dragons for video games. They work in said video game industry and makes comics on the side. A few by dint of sheer determination, skill and talent manage to emerge from the crucible in one piece. But for most, this goes on for a decade or so before they give up and call it a life. I think a lot of American cartoonists really love what they’re doing and make comics they would want to read. It’s hard being an artist in this society. But I feel it really weeds out anyone who isn’t really passionate about it.

And I feel like total garbage for saying this but sometimes the best art comes when limitations force you to be resourceful. For example hip hop was essentially invented because some kids in the Bronx figured out a way to turn old busted up record players into musical instruments. But if the Bronx had been in France, the government probably would have just bought every kid a violin and called it a day. Sometimes I feel it’s so cushy, the French have to invent hardships and limitations for themselves, like writing an entire freakin’ novel without using the letter “e”.

Going a step even further, I wonder if struggle in general can lead to some great art. I’ve lived in Oakland my whole life and call it my home, but after returning from Europe I’m beginning to realize what a festering hell hole it is. The other month, my wife and baby watched someone get shot at a brothel three blocks from our house. She tried to put on a brave face for me and remain cheery but sometimes I just want to pack up and get out of Dodge. I want to go to a place where they just leave their bikes unlocked in front of the gas station. Switzerland is freaking paradise but their main cultural export, Heidi, is like watching molasses run out of a jar.

So there you have it. It’s all crappy. Everywhere you go. Japan, France, Switzerland and America especially so. But that’s my backhanded defense of our comics industry. Within our harsh and unforgiving market driven economy, we have a brutal tournament model of employment wreaking complete havoc and misery in the lives of dewy eyed artists just starting out in life. It’s a Pyrrhic victory, but at the end of the day, I think we’ve got a few good comics out of it.


Some Thoughts on Patronage, Part 1
by Jason Shiga | May 6, 2014, 11:18 am



Some Links for May
by Jason Shiga | May 2, 2014, 8:39 am



Photography’s Influence on Comics
by Jason Shiga | May 12, 2014, 12:30 pm



On the Challanges of Raising a Baby While Being a Cartoonist
by Jason Shiga | March 25, 2014, 4:11 pm



Start at the Beginning
Demon: Page 1

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